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Diesel - A modern Fashion star

Diesel is a relatively young fashion house (established in 1978), but they are impossible to write off. Sharp, edgy and wearable are but a few words that describe a fashion label that can so easily transcend catwalk to high street. This is Diesels niche, the ability to make the wearer feel like they are wearing a special little piece of the catwalk at a not so dramatic price.

Diesel has always been known for its street smart fashion designs, cool and collected, Diesel epitomises casual urban style, with canvas fabrics and denim blended successfully with superfluous zips, military style cuts and buttons make Diesel look fresh and street worthy. Diesel experiments with bold block colours and metallic materials that make their designs stand out from the crowd and make the colourful young things that snap up these items, love them ever more.

Diesel - And the fashion show holograms

Diesel set a new standard for catwalk shows last season as its designs were displayed by the usual stunning models however they had to navigate the flying fish and monsters of the deep that were being displayed in thin air on the catwalk. Thanks to the use of clever lighting and holograms, the Diesel show named quite dramatically 'Liquid Space' set the fashion conscious crowd into hyper drive after seeing the visual 'ghostly' displays

It was an cunning and innovative catwalk show that help to propel the trend setting, fashion house into the conversations of the fashion aficionados for at least a week. Although Diesel has no need to be the hot topic to sell its designs, they speak for themselves and any one who is any one knows that Diesel designs are a carte blanche to street credibility and urban style.

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