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Guess - Innovative denim design

Guess is regularly assumed to simply be an All-American, trend setting casual clothing line - In reality it is far more then that. Born of the imagination of four Algerian brothers, Georges, Paul, Armand and Maurice Marciano, who were raised in the south of France, imbibing the culture, style and ambience that comes from living by the Mediterranean.

However the lure of the American Dream was too intense and the brothers moved to California in 1977 and by 1981 ‘Guess’ designer fashion designer fashion had arrived.

With little more then hope the brothers designed an innovative new type of denim known as ‘stone wash’, much to their despair it wasn’t received well by retailers. It was only when Bloomingdales took the risk and agreed to sell 24 pairs of this new jean did Guess the brand truly begin to take off - to resounding success.

Originally for women, by 1983 Guess had developed its men’s denim range and its star was firmly in the ascent. The 1980’s saw Guess regularly topping polls as the most sought after designer jeans range in fashion allowing for expansion of Guess products - including Guess Steel, Guess Collection that were specifically Guess designer accessories and even a Baby Guess followed in 1984.

Guess at koodos

Guess, since its birth, has become a name synonymous with urban cool and street smart casual wear with a delectable range of accessories such as belts and sunglasses. At koodos we offer Guess sunglasses at an incredible discounted rate - with over 66% off Guess sunglasses at koodos there really is no need to shop anywhere else for all your designer fashion needs.


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