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May 31, 2024
YouTube calls Shelf "the hottest new Gen Z app"
YouTube research team conducted a wide-ranging survey with young YouTube users and found Shelf to be "the hottest app" among that demographic. See Crush Music's newsletter entry about this.
Gen Z has a new favorite app and it’s called Shelf by Koodos Labs.
An "extensive study with a Gen Z panel" conducted by YouTube for their internal insights team, Shelf was named the "hottest new app.”
From YouTube: "For the culture lovers: Shelf is a social app that allows users to share their taste via profiles based on their consumption across platforms. It integrates their Spotify, Apple Music, Netflix data into recaps, taste profiles, and moods. The app captures what many love about Spotify Wrapped or Letterboxd – offering a new way to keep up with friends’ interests, or find others with similar tastes."
