Business Insider: Gen Z is trying to log their way out of doomscrolling

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Mar 9, 2026

Business Insider: Gen Z is trying to log their way out of doomscrolling

Shelf Featured in Business Insider on the Rise of “Logging Instead of Doomscrolling”

A new Business Insider piece highlights a growing trend among Gen Z: logging what they consume as a way to escape doomscrolling and become more intentional with media.

Across TikTok, Substack, and Instagram, people are sharing weekly roundups of the books, films, podcasts, and articles they consumed instead of scrolling.

The article points to the rise of social cataloging apps helping people track their media habits and plugs Shelf, including this quote from our CEO about user's motivations:

“It’s less about finding new content… more so a focus on understanding yourself through the lens of your consumption, and understanding others through the lens of their consumption.”

Read the full Business Insider piece →
https://www.businessinsider.com/gen-z-doomscrolling-tracking-film-podcasts-books-analog-2026-3

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